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Full-Color Disaster

The map in the previous post looked deceptively simple. It might give you the impression that such a design is easy to make. As it happens, today Wired.com obliged me by providing an example showing it's NOT that easy....
The map below was published on Wired to show the differences in prices of broadband internet access. Each color indicates a certain price in broadband access. Can you make sense of it? I can't. And my eyes start hurting when I try.
MapOriginal.gif
I won't comment on the graphic design, because I want to focus on the choice of colors. To illustrate that the quality of the map very much hinges on the choice of colors, I reworked the map in all new colors. See below.
MapReworked.gif
First I made sure to have enough contrast between the background and the landmasses. So that at least you'll be able to see the different continents. Because I used black in the background, all the other colors have a brightness of at least 40%. See my post on contrasts for further explanation. Then I established a hierarchy of colors so that the cheaper the internet access, the lighter the color. Grey indicates where broadband is not available. I followed the natural brightness of the colors as explained here. It's a real simple color design. No big deal. But now the map does clearly indicate where in the world you have the best chance of finding cheap internet access. And as a bonus it's more pleasing to the eye as well....

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Comments (3)

einars o:

i still don't like the map, even your reworked version hurts my eyes.

the backgroud shouldn't be that dark, i think dark background are almost always stressful. also i would have chose one color to signify where internet is available and, like you, made is lightest where internet is cheapest and more saturated and darker where the internet is expensive. in fact, white could mean the cheapest internet, a neutral grey would be good for where internet isn't available.

Einars:
Having the choice I would have designed the map in a whole different way. This example was only to show what difference a choice of colors can make.
I don't know why a dark background should be stressfull. It's not about dark or light, it's about contrast. The other day I was reading a long blogpost. Only afterwards I realized I had been reading white text on a black background. It hadn't bothered me at all.
BTW: if you choose white for cheapest internet, against a light background, you'll wind up hardly seeing cheap internet at all....

einars o:

just a personal prefance about the lighter background, i guess.

anyhow, enjoying your blog, learning a lot!

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This weblog is an attempt to transmit some of 20+ years of professional color experience.
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This page contains a single entry from the blog posted on September 13, 2007 9:34 PM.

The previous post in this blog was Disaster in Full-color.

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